It is time to put your business plan together for next year. You believe you know what worked well last year and what did not but what you need is hard evidence to convince the board. i³ can provide you with that hard evidence:

Return on Investment
Using your company’s sales and activity data i³ will perform statistical analysis in order to quantify the return on investment for each of the elements of your promotional mix.

Scenario Building & Analysis
Having identified the value of each element of the mix, multiple scenarios can be built in order to identify what is the best plan for next year.

Sales Forecasting
As part of these scenarios, i³ will forecast the sales for your product based on the analysis that has been performed and so help you decide what is the best course of action to support your brand.

Resource Allocation
Inherent in the techniques that i³ use is the ability to build sales forecasts using different targeting strategies and also different levels of resource. Subsequently we can help you decide what is the optimal level of resource to support your brand and which targeting strategy should be adopted.

Portfolio Analysis
As with most companies you will have multiple brands that need to be considered and by repeating the process above across the portfolio the optimum product mix can be investigated and plans formulated.